About Me
BACKGROUND
Senior Designer with 10+ years of experience specializing in translating complex technical requirements into high-impact visuals.
TOM SAWYER SOFTWARE · Senior Graphic Designer 2015 - Present
I lead marketing design and international UI strategy, optimizing data visualization software and high-stakes projects for premier clients like Airbus, P&G, and Lockheed Martin. I bridge the gap between rigorous brand standards and technical product development, collaborating with distributed teams across the globe to deliver polished, high-velocity solutions for both product catalogs and marketing campaigns.
DC ESTRATEGIA · Creative Director 2015
Guide cross-disciplinary teams in crafting innovative, user-centered digital experiences while steering global social media and communication strategies. I ensure high-quality production through rigorous design reviews and data analysis, constantly monitoring and refreshing campaigns to optimize performance and creative engagement.
DC ESTRATEGIA · Senior Graphic Designer 2014
Directed a diverse portfolio of creative assets—including web design, social media strategy, and video production—while maintaining strict brand integrity. Proven ability to navigate high-pressure workflows, transitioning seamlessly between rapid ideation and final quality assurance for complex, large-scale projects.
PAYBOOK - Web Designer 2013
Delivered high-impact design solutions across branding, UI wireframes/mockups, and sales presentations, ensuring visual consistency from product development to market launch.
OROZCO CREATIVAS Y ASOCIADOS · Illustrator 2012 & 2013
Cover and interior illustrations for winning investigations of the Latin American Award for Sustainable Housing Investigations of 2012 organized by INFONAVIT (Institute of the National Fund for Housing for Workers, Mexico) and Redalyc.
VPL Creative - Graphic Designer 2013
Executing high-impact UI/Web design, digital layout, and brand systems, supported by technical expertise in wireframing and advanced image retouching.
Download my resume
A concise overview of my experience, skills, and professional background.
SERVICES
Core Competencies & Impact
Design Thinking Methodology
Applying a human-centered approach to solve complex problems, utilizing user research, ideation, and iterative testing to drive innovation.
Product Design (UX/UI)
Crafting end-to-end digital experiences by balancing user needs with business goals to create intuitive, functional, and scalable interfaces.
Wireframing & Prototyping
Building low-to-high fidelity blueprints and interactive models to validate user flows and streamline the development handoff.
Graphic & Web Design
Designing responsive, aesthetically driven layouts and digital assets that ensure a cohesive brand experience across all platforms.
Branding & Editorial Design
Developing comprehensive visual identities and structured layouts for print and digital publications that communicate a clear, professional narrative.
Illustration & Infographics
Translating complex data and abstract concepts into engaging visual stories that improve information retention and user engagement.
Photographic Edition
High-end image retouching, color correction, and compositing to ensure all visual content meets premium professional standards.
Video Edition
Producing and dynamicizing video content through precise cutting, pacing, and motion integration to enhance digital storytelling.
Social Media Artwork
Creating high-impact, platform-specific visual content designed to boost brand visibility and drive audience interaction.
Sales Enablement & Marketing Collateral
Designing high-impact presentations and strategic assets that empower sales teams to communicate value, overcome objections, and accelerate the closing cycle.
SKILLSET
Tools & Technologies
Adobe Illustrator
Crafting scalable vector assets including complex UI icons, technical illustrations, and high-impact sales materials such as pitch decks and infographics.
Adobe Photoshop
Executing high-end image manipulation, advanced photo retouching, and compositing for product marketing and web hero imagery.
Adobe InDesign
Architecting multi-page editorial layouts and brand guidelines, as well as print-ready event assets like flyers, posters, and promotional materials.
Adobe Premiere Pro
Producing marketing-driven video content and promotional assets, focusing on high-engagement storytelling and brand awareness.
Adobe XD
Designing interactive user interfaces and wireframes while collaborating closely with product teams on rapid design iterations and user testing.
Figma
Leading end-to-end UI/UX design, from creating comprehensive design systems and auto-layout components to conducting live collaborative prototyping.
Adobe Firefly
Leveraging generative AI to rapidly ideate mood boards, extend backgrounds for web banners, and generate unique visual concepts.
Adobe Express
Developing versatile social media templates and quick-turnaround marketing assets to maintain brand agility.
Chat GPT
Drafting quick copy, brainstorming concepts, and translating design rationale into language that lands with marketing and sales teams.
Claude
Structuring research, documentation, and handoff notes to keep design, product, and engineering aligned without slowing the process down.
Balsamiq Wireframes
Producing low-fidelity "sketch" wireframes to prioritize information architecture and core functionality during early-stage ideation.
Framer
Building high-fidelity, interactive prototypes and publishing responsive, production-ready websites with a focus on advanced interactions.
HubSpot
Managing and updating the website to keep it user-friendly and on-brand, generating the graphics that bring each page to life.
Microsoft Office Suite
Designing professional PowerPoint decks for executive pitches and utilizing Word for content inventories and project documentation.
Atlassian Jira & Confluence
Managing product lifecycles through task tracking, sprint planning, and maintaining centralized design documentation for cross-functional alignment.