About Me
BACKGROUND
Senior UI/UX and product designer with 10+ years of experience turning complex technical requirements into intuitive, scalable interfaces. I’m the sole designer at Tom Sawyer Software, where I own UI/UX, design systems, iconography, and brand design for enterprise data visualization products.
TOM SAWYER SOFTWARE · Senior Graphic Designer 2015 - Present
Sole designer on enterprise data visualization and graph analytics products used by clients including Airbus, P&G, and Lockheed Martin.
Lead the design system modernization: design tokens, component library, and consistent UI patterns across applications.
Design products across their full lifecycle, including Explorations, Data Streams, and Query Builder.
Built a 200+ icon library for the products and a separate icon set for the company website.
Support product launches and proofs of concept for enterprise and government clients.
Own brand, marketing, and sales enablement design alongside product design.
DC ESTRATEGIA · Creative Director 2015
Guide cross-disciplinary teams in crafting innovative, user-centered digital experiences while steering global social media and communication strategies. I ensure high-quality production through rigorous design reviews and data analysis, constantly monitoring and refreshing campaigns to optimize performance and creative engagement.
DC ESTRATEGIA · Senior Graphic Designer 2014
Directed a diverse portfolio of creative assets—including web design, social media strategy, and video production—while maintaining strict brand integrity. Proven ability to navigate high-pressure workflows, transitioning seamlessly between rapid ideation and final quality assurance for complex, large-scale projects.
PAYBOOK - Web Designer 2013
Delivered high-impact design solutions across branding, UI wireframes/mockups, and sales presentations, ensuring visual consistency from product development to market launch.
OROZCO CREATIVAS Y ASOCIADOS · Illustrator 2012 & 2013
Cover and interior illustrations for winning investigations of the Latin American Award for Sustainable Housing Investigations of 2012 organized by INFONAVIT (Institute of the National Fund for Housing for Workers, Mexico) and Redalyc.
VPL Creative - Graphic Designer 2013
Executing high-impact UI/Web design, digital layout, and brand systems, supported by technical expertise in wireframing and advanced image retouching.
SERVICES
Core Competencies & Impact
Design Systems & Design Tokens
Building and scaling unified design languages with design tokens that keep products consistent, efficient to build, and easy to maintain.
Product Design (UX/UI)
Crafting end-to-end digital experiences by balancing user needs with business goals to create intuitive, functional, and scalable interfaces.
UX Research & Design Thinking
Turning stakeholder input, customer feedback, and user personas into clear problem definitions and solutions refined through iterative prototyping.
Wireframing & Prototyping
Building low-to-high fidelity blueprints and interactive models to validate user flows and streamline the development handoff.
Interaction Design & IA
Structuring complex data and workflows into clear navigation and interaction patterns that make advanced functionality easy to use.
Web Design & Responsive Design
Designing responsive, CMS-driven websites that adapt across desktop, tablet, and mobile, from layout and visual design to a live, editable build.
Component Libraries & Iconography
Creating reusable UI components and custom icon libraries that give product teams a consistent, scalable visual foundation.
Design-to-Development Handoff
Bridging design and engineering with precise specifications, documented components, and close collaboration from sprint planning through QA.
Enterprise SaaS & Data Visualization
Designing intuitive interfaces for complex, data-heavy platforms, from graph exploration to data transformation workflows.
Cross-Functional Collaboration
Partnering with product, engineering, sales, and marketing to align design decisions with technical constraints and business goals.
Branding & Editorial Design
Developing comprehensive visual identities and structured layouts for print and digital publications that communicate a clear, professional narrative.
Sales Enablement & Marketing Collateral
Designing high-impact presentations and strategic assets that empower sales teams to communicate value, overcome objections, and accelerate the closing cycle.
SKILLSET
Tools & Technologies
Adobe Illustrator
Crafting scalable vector assets including complex UI icons, technical illustrations, and high-impact sales materials such as pitch decks and infographics.
Adobe Photoshop
Executing high-end image manipulation, advanced photo retouching, and compositing for product marketing and web hero imagery.
Adobe InDesign
Architecting multi-page editorial layouts and brand guidelines, as well as print-ready event assets like flyers, posters, and promotional materials.
Adobe Premiere Pro
Producing marketing-driven video content and promotional assets, focusing on high-engagement storytelling and brand awareness.
Adobe XD
Designing interactive user interfaces and wireframes while collaborating closely with product teams on rapid design iterations and user testing.
Figma
Leading end-to-end UI/UX design, from creating comprehensive design systems and auto-layout components to conducting live collaborative prototyping.
Adobe Firefly
Leveraging generative AI to rapidly ideate mood boards, extend backgrounds for web banners, and generate unique visual concepts.
Adobe Express
Developing versatile social media templates and quick-turnaround marketing assets to maintain brand agility.
Chat GPT
Drafting quick copy, brainstorming concepts, and translating design rationale into language that lands with marketing and sales teams.
Claude
Structuring research, documentation, and handoff notes to keep design, product, and engineering aligned without slowing the process down.
Balsamiq Wireframes
Producing low-fidelity "sketch" wireframes to prioritize information architecture and core functionality during early-stage ideation.
Framer
Building high-fidelity, interactive prototypes and publishing responsive, production-ready websites with a focus on advanced interactions.
HubSpot
Managing and updating the website to keep it user-friendly and on-brand, generating the graphics that bring each page to life.
Microsoft Office Suite
Designing professional PowerPoint decks for executive pitches and utilizing Word for content inventories and project documentation.
Atlassian Jira & Confluence
Managing product lifecycles through task tracking, sprint planning, and maintaining centralized design documentation for cross-functional alignment.