Marketing & Editorial Design
Marketing & Brand
Client:
Tom Sawyer Software
Scope:
Editorial Design, Social Media, Website
Year:
2015-Present
OVERVIEW
The Marketing & Editorial Design initiative covered the ongoing visual identity of Tom Sawyer Software's outward-facing content — from in-depth use case editorials explaining complex product applications, to social media artwork built for fast-paced platform cycles, to website materials supporting the broader brand.
My role was to own the design of this content end-to-end, balancing rapid-turnaround production with the visual consistency expected of an enterprise product brand.
The result was a steady stream of polished, on-brand marketing materials that supported product releases, events, webinars, and sales meetings, without pulling focus from the core product design work running in parallel.
THE CHALLENGE
Competing priorities. Balanced fast-turnaround marketing requests against ongoing product UI work, without letting either suffer.
Content complexity. Translated technical, data-heavy use cases into editorial pieces that were visually clear and engaging for non-technical audiences.
Platform variety. Adapted a single visual language across formats — long-form editorial, social media artwork, and website pages — each with different constraints.
MY PROCESS
Understand the content
Worked with product and marketing stakeholders to translate technical use cases into narratives worth telling visually.
Design across formats
Created editorial layouts, social media graphics, and website assets from a shared visual system, keeping every touchpoint on-brand.
Iterate quickly
Delivered fast-turnaround materials for time-sensitive campaigns and launches, without compromising visual quality.
OUTCOME
Consistent brand voice. Unified the look of use case editorials, social content, and website materials under one cohesive visual identity.
Faster turnaround. Delivered high-quality marketing assets on tight timelines without disrupting core product design work.
Stronger brand presence. Elevated how Tom Sawyer Software's products were presented across digital touchpoints.